PackagesMonthly Retainer Package
Cost
effective solution for businesses that require regular marketing
consulting. A monthly retainer system eases the strain on your budget
by allocating the cost over a 3, 6, 9 or 12 month term with the first
month's deposit due at signing. A monthly retainer will be customized
according to your needs and can cover web updates, collateral and ad
design, email marketing, marketing research, marketing planning, and more. Fill out our contact form to request a proposal. A minimum of $500 per month is required to sign on the MarCom Lab as your Virtual Marketing Director.
Marketing Planning Package
Marketing Planning involves 10 basic steps, and attention to detail. The MarCom Lab can guide you through the process and we can handle your research, assess your strengths and weaknesses, your competition, the strength of your brand and offering, the marketplace and more to develop logical objectives. Once your objectives are defined, we build your road map to success, the steps to achieve your objectives. Marketing planning requires a 2 to 4 month commitment depending on your needs. We quote marketing planning rates once we are clear on the extent of research needed, and the current health of your marketing machine internally. Contact us for a free consultation.
What's Under the Hood Package
Before engaging in marketing planning, your marketing may need a check up! The MarCom Lab will asess your marketing strength by running an internal audit, and by scanning all the nooks and crannies for identity crisis. A solid foundation must be in place before investing in a full blown marketing plan. Contact us for more information.
eContent PackagesWeb Content
A beautiful looking website is just a start. Content is king, and without the right content, your
site will not attract visitors, or sell your product or service. That is why The MarCom Lab has created affordable content development services to ensure that you will have powerful, professional content on your website.
The MarCom Lab will meet with you to discuss your site
architecture, and goals. From here, we will do the appropriate research and
legwork to develop effective online content to fuel your website. We will work
hand in hand with your web developer to make sure your site is launched on
time.
Pricing for original
website content: $85 per 250-500 word page of content More than 3 pages, $70 per page.
Email Marketing
Surely you have developed
a customer list over time, and hopefully, you have collected a database of
regular contacts that you can reach out to. If you have access to email
addresses, even better.
Email marketing is a
cost effective (and green) way to build strong, successful, and lasting
relationships with your customers, clients, or members. Share your expertise,
provide tips, special offers, event information, and useful resources -
and whisper the benefits of your product or service.
Pricing for email
marketing development: $100 per page including original content and design.
Blog Development
Blogs are essential
to building a community of followers and help to build your brand as a trusted
source. Blogs also give you a broader reach with a unique domain and the
ability to feed your content to other sources such as your email subscribers,
online communities, and your company website.
Blogging takes a
regular commitment to be truly effective. Once started, you should feed your
blog at least once a week, if not more. Blogs that are left to fade out of
sight, also fade out of mind. Don't be left in the dust.
Pricing for blogger
services: Base rate: $50 per blog entry Package Pricing: 13 weeks; 1/wk - $35/blog or $455 OR
2/wk - $27.50/blog or $715 26 weeks; 1/wk - $25/blog or $650 OR
2/wk - $22.50/blog or $1,170 52 weeks: 1/wk - $20/blog or $1,040 OR
2/wk - $18.50/blog or $1,925
Additional Content Services
Need an ebook, whitepaper, case study or multi-page newsletter?
Larger projects are quoted on a case-by-case basis and start at $50.00 per
page. Cost for additional research for photos and content, creation of original
artwork, and layout will be added to per page cost.
Who Am I Branding PackagePerfect for the startup business looking to launch their brand "out of the gate". Also good for anyone in business that is looking to redefine their brand and messaging with a re-launch. Package includes:
• Logo Design • Messaging (tagline) • Owner Biography OR Marketing Copy for Company Overview • Business Card • Image/capability brochure • Billboard website design and development*
*1-2 pages of choice, i.e. About, FAQ's, Testimonials
Pricing starts at $3,500.00. Quote will be provided on a project by project basis after initial consultation.
Please consult our Proposal and Fee Guidelines for information regarding deposit required for work.
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