Outsource Your Marketing to The MarCom Lab

Like Having a Marketing Director On Staff — Only Better

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Packages

Monthly Retainer Package

Cost effective solution for businesses that require regular marketing consulting. A monthly retainer system eases the strain on your budget by allocating the cost over a 3, 6, 9 or 12 month term with the first month's deposit due at signing. A monthly retainer will be customized according to your needs and can cover web updates, collateral and ad design, email marketing, marketing research, marketing planning, and more. Fill out our contact form to request a proposal. A minimum of $500 per month is required to sign on the MarCom Lab as your Virtual Marketing Director.

Marketing Planning Package

Marketing Planning involves 10 basic steps, and attention to detail. The MarCom Lab can guide you through the process and we can handle your research, assess your strengths and weaknesses, your competition, the strength of your brand and offering, the marketplace and more to develop logical objectives. Once your objectives are defined, we build your road map to success, the steps to achieve your objectives. Marketing planning requires a 2 to 4 month commitment depending on your needs. We quote marketing planning rates once we are clear on the extent of research needed, and the current health of your marketing machine internally. Contact us for a free consultation.

What's Under the Hood Package

Before engaging in marketing planning, your marketing may need a check up! The MarCom Lab will asess your marketing strength by running an internal audit, and by scanning all the nooks and crannies for identity crisis. A solid foundation must be in place before investing in a full blown marketing plan. Contact us for more information.


eContent Packages

Web Content

A beautiful looking website is just a start. Content is king, and without the right content, your site will not attract visitors, or sell your product or service. That is why The MarCom Lab has created affordable content development services to ensure that you will have powerful, professional content on your website.


The MarCom Lab will meet with you to discuss your site architecture, and goals. From here, we will do the appropriate research and legwork to develop effective online content to fuel your website. We will work hand in hand with your web developer to make sure your site is launched on time.


Pricing for original website content:
$85 per 250-500 word page of content
More than 3 pages, $70 per page.


Email Marketing

Surely you have developed a customer list over time, and hopefully, you have collected a database of regular contacts that you can reach out to. If you have access to email addresses, even better.

Email marketing is a cost effective (and green) way to build strong, successful, and lasting relationships with your customers, clients, or members. Share your expertise, provide tips, special offers, event information, and useful resources - and whisper the benefits of your product or service.

Pricing for email marketing development:
$100 per page including original content and design.

Blog Development

Blogs are essential to building a community of followers and help to build your brand as a trusted source. Blogs also give you a broader reach with a unique domain and the ability to feed your content to other sources such as your email subscribers, online communities, and your company website.

Blogging takes a regular commitment to be truly effective. Once started, you should feed your blog at least once a week, if not more. Blogs that are left to fade out of sight, also fade out of mind. Don't be left in the dust.


Pricing for blogger services:
Base rate: $50 per blog entry

Package Pricing:
13 weeks; 1/wk - $35/blog or $455 OR 2/wk - $27.50/blog or $715
26 weeks; 1/wk - $25/blog or $650 OR 2/wk - $22.50/blog or $1,170
52 weeks: 1/wk - $20/blog or $1,040 OR 2/wk - $18.50/blog or $1,925


Additional Content Services

Need an ebook, whitepaper, case study or multi-page newsletter? Larger projects are quoted on a case-by-case basis and start at $50.00 per page. Cost for additional research for photos and content, creation of original artwork, and layout will be added to per page cost. 


Who Am I Branding Package

Perfect for the startup business looking to launch their brand "out of the gate". Also good for anyone in business that is looking to redefine their brand and messaging with a re-launch. Package includes:

• Logo Design
• Messaging (tagline)
• Owner Biography OR Marketing Copy for Company Overview
• Business Card
• Image/capability brochure
• Billboard website design and development*

*1-2 pages of choice, i.e. About, FAQ's, Testimonials

Pricing starts at $3,500.00. Quote will be provided on a project by project basis after initial consultation.

Please consult our Proposal and Fee Guidelines for information regarding deposit required for work.



©2009 The MarCom Lab - All Rights Reserved
©2009 The MarCom Lab - All Rights Reserved
The MarCom Lab • 518-490-1892 • 39 North Pearl St, First Floor • Albany, NY • 12207