The MarCom Lab partners with Precision Computer Works to bring
a truly affordable web solution to small business
Jonathan Smith and Laurie Boyce share a common goal: Helping
small businesses to pay incrementally to launch a web solution to attract
leads, and educate prospects, and engage visitors. Jonathan, CEO of Precision
Computer Works, and Laurie Boyce, CEO of The MarCom Lab both come from small
business, and know the importance of keeping costs down, and felt a need to
rise to the unique challenges faced in today's economy.
Jonathan created an affordable web package that combines
hosting, development and a Content Management system into a low monthly
payment. According to Jonathan "One of the biggest challenges faced by small businesses
when attempting to establish a web presence is up-front costs. Our new business
model almost completely eliminates any upfront expense, as well as providing
our clients with the advanced features today's most robust websites employ all
in one easy to use and easy to pay for package."
Once Boyce met Jonathan, and learned of his revolutionary
model, she jumped at the chance to partner up to provide content services, and
to help market this unique model. According to Laurie Boyce "As a small business consultant, I
work to educate business owners that it is strategic mistake to stop marketing,
even in a down economy. While stopping marketing is not an option, neither is subsidizing
expensive overhead, or other costs that could eat away at your budget." She
adds, "Having a web presence in today's business climate is one of the most
important tools you can employ. The biggest obstacles in getting a website off
the ground is paying for it, and feeding it with the right content. By partnering with Jonathan/Precision Computer Works, I can offer my clients a complete solution at a very affordable price point."
Together, Precision Computer Works, and the MarCom Lab specialize
in small business web design and development focusing on solutions that
effectively meet small business needs at a price anyone can afford. According
to Smith "I handle the development, hosting and launch of the site, while
Laurie offers content services to create an appropriate perception and model
for the market."
Smith and Boyce teach business owners everything they
need to know to get the most value out of their web site. Our clients are an
integral part of the whole process to make sure the development of their small
business site fulfills its purpose. Maintenance and updating of the site is
handled by the client through a user friendly Content Management System.
Laurie Boyce, Principal of The MarCom Lab, appears as featured guest on Schenectady Today, Business Edition
March 30, 2009 - Laurie Boyce, Principal of The MarCom Lab was recently interviewed by Stan Simkins, host of the SACC TV Schenectady Today Show. Check out a 3 minute clip from the interview http://www.youtube.com/watch?v=UStqg4TclTo
Laurie Boyce, Principal of The MarCom Lab is chosen as General Reviewer of Marketing for Dummies, 3rd Edition
June 16, 2008 - Laurie Boyce, Principal of The MarCom Lab was chosen by Wiley Publishers to review the latest edition of Marketing for Dummies, 3e by Alexander Hiam. Laurie stated "It was such a pleasure to provide my feedback regarding the development of the final content included in the book. So many people refer to the "Dummies" series for valuable information, so I was honored to become part of the elite group of Dummies reviewers." Laurie provided feedback regarding the accuracy of content in several areas including branding, marketing, advertising, and the importance of implementing cost-effective tools such as eNewsletters, and Publicity. Wiley chooses reviewers who have honed their craft, earned their stripes, and have risen to the top of their field.
AllExperts.com Nominates Laurie Boyce/The MarCom Lab as "Volunteer Expert" of the Month - March 2008
Laurie
Boyce recently joined
thousands of volunteers, including top lawyers,
doctors, engineers, and scientists, waiting to answer questions from
visitors to the Allexperts site. In just a few short months, Laurie has
answered numerous questions in record time, racking up top points from
several members seeking advice. Just this past weekend (3/30), two
visitors named Laurie Boyce "Volunteer of the Month" for providing
useful information, and unbiased advice on several topics, issues, and
industries relative to marketing strategy, and planning.
The MarCom Lab officially announces launch of new business
Former Publisher Launches Business Focusing on the Branding Identity Crisis
The MarCom Lab Reveals the Hidden Benefits of Brands to Build Strong, Lasting Customer Relationships
Albany, New York - February 12, 2008 - The MarCom Lab, a virtual marketing communications and branding firm, has been launched by former publisher Laurie Boyce. It provides clients with an easy-to-implement marketing plan that integrates online and print advertising, collateral development, web development, direct marketing, and public relations to identify the practical benefit of their product or service.
"In today's world, customers and prospects are bombarded with more than 20,000 media messages every day, many of which elicit little more than a yawn. Marketers must shift focus from advertising, to educating and engaging their audience through smart branding and promotions," said Laurie Boyce, principal of The MarCom Lab (www.themarcomlab.com). Boyce is the former publisher of the Capital Region's Violet Magazine and has more than eight years experience in marketing communications and strategy.
The core of The MarCom Lab?s offerings includes branding, identity solutions, graphic and web design, and copywriting. As a virtual marketing agency, services are flexible and scalable, depending on the needs of the client. "By doing work virtually, we employ independent consultants with very little overhead, and pass the savings on to our clients. Our network of veteran talent means you are guaranteed an experienced team that's committed to growing your business."
According to Boyce, The MarCom Lab is a one-stop shop for all small business and non profit marketing needs. "With The MarCom Lab there is no need to work with several different companies which can make communications, and collaborations a nightmare. Our team is quickly and infinitely scaleable, on demand and as needed. As the principal, I take the lead as project manager to make sure your brand and marketing strategy come together as a cohesive plan" says Boyce. "You aren't subsidizing expensive overhead, idle time or other costs that could eat away at your budget. It's the best of all possible worlds!"
GrownUp Girlfriends Invites The MarCom Lab to Contribute to New Website
The MarCom Lab has been asked to submit regular articles regarding branding to the newly launched GrownUpGirlfriends website. Grown Up Girlfriends is all about bringing women together to discuss all of our favorite topics, and is all about building women up, strengthening each other and getting through life with a few laughs along the way! The MarCom Lab is offering helpful tips on the 8 steps to Finding Your True Identity in Business. Watch for my monthly articles beginning January, 2008.
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