A comprehensive marketing plan is prepared most easily by following ten basic steps:
1. Internal company appraisal 2. External company appraisal 3. List of existing business, and identification of new business opportunities 4. Assessing probability of future market potential for each business opportunity identified 5. An assessment of the company’s ability to successfully secure business in identified market sectors 6. What is needed to implement your plan, and sustain your marketing autonomously (people, processes, technology, etc.) 7. The defining of and agreement upon marketing objectives 8. The preparation of a detailed marketing plan to meet the agreed objectives 9. The implementation of the marketing plan 10. The monitoring and review of the plan and levels of performance achieved
Marketing is part art, and part science, and become overwhelming when looking at all the steps. But the proof is in the preparation. The MarCom Lab is positioned to do the grunt work, to strategically plan an integrated approach with measurable goals, and the tools to track and manage all of the pieces along the way.
To learn more about our unique and thorough approach to marketing planning, please contact us for a free consultation.
