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Like Having a Marketing Director On Staff — Only Better

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Welcome to the MarCom Lab

Check out a clip from my interview on Schenectady Today, Business Edition with Stan Simkins


If you always do what you have always done,
you will have what you have always had ...


Case in point. The MarCom LAB was born from an analysis of my past brand, and positioning. When you first start in business it takes time to develop your niche, and to hone your brand. I am passionate about sharing my story and helping others to reveal the hidden benefits of their brand. Contact the MarCom Lab if you are ready to:

• Identify the practical benefit of your product or service

• Set your brand apart from the competition

• Integrate your message throughout your marketing plan

• Gain recognition and drive business with your ideal prospects

Visit the Brand Lab to discover helpful hints on developing your true identity. You will find useful tools for brainstorming, and analyzing your current brand. Also visit our articles page for more ideas. You may find change is in order. When you are ready for some help, the MarCom Lab is here.


In many cases new or smaller businesses cannot afford to hire a Marketing Director, and that is where The MarCom Lab can fill that role at a much lower cost. By employing the MarCom Lab as your Virtual Marketing Firm, you aren't subsidizing expensive overhead, idle time or other costs that could eat away at your budget. Check out our packages to get started.


With the MarCom Lab there is no need to work with several different companies which can make communications, and collaborations a nightmare. As the principal, I take the lead of Project Manager to make sure your brand and marketing strategy come together as a cohesive plan. Contact The MarCom Lab to discuss a monthly retainer.


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The MarCom Lab • 518-490-1892 • 39 North Pearl St, First Floor • Albany, NY • 12207